Uniting Shared Values of Mastering Craft, Defining Origin, Inspiring the World
New World Hotels & Resorts, the upper-upscale hotel brand of Rosewood Hotel Group and Marou Chocolate are pleased to announce a regional partnership in Vietnam—bringing together two like-minded brands to celebrate Vietnamese culture through elevated experiences and shared craft. Rooted in authenticity, craftsmanship, storytelling, conscious lifestyle, and doing good, the collaboration reflects a strong alignment in Vietnamese heritage paired with contemporary design. Together, the brands will create experiential, retail-driven, and content-rich activations designed to connect guests with meaningful moments—perfectly timed to elevate the summer season and inspire thoughtful indulgence.
The partnership will be brought to life through a range of guest and community-facing experiences and to be activated in three hotels in Vietnam including New World Saigon Hotel, New World Phu Quoc Resort, New World Hoiana Beach Resort.
Guests will enjoy a co-branded retail pop-up experience in the hotel lobby, creating a distinctive Marou-led retail moment within the hotel setting. Marou chocolates stand as the definitive gift to take home from Vietnam—an elegant expression of the nation’s contemporary creativity, exceptional quality, and rich, distinctive flavour. The collaboration also features a co-branded Dark Chocolate 55% Roasted Buckwheat bar, presented in packaging made from recycled cacao husk. Combining sustainability with craftsmanship, it reflects a shared commitment to thoughtful making and responsible design. In addition, New World Hotels & Resorts and Marou Chocolate chefs will curate an elevated in-house F&B experience, including an afternoon tea concept and menu developed using Marou chocolate as ingredients—offering a refined, chocolate-forward taste journey. Rounding out the lineup, the brands will introduce a customised co-branded gift item for summer gifting, reflecting their shared values of authenticity, craftsmanship, storytelling, conscious lifestyle, and doing good. Together, these activations are created to enrich the stay with experiences that are interactive, shareable, and culturally engaging—perfectly suited to elevate the summer season.
“It is our pleasure to find the right partner with the strong synergy we share, and we are delighted to launch our first regional partnership across our hotels in Vietnam with Marou Chocolate. Both brands share a common vision for sustainable development and a purpose to do good—creating positive, lasting impact through responsible experiences. With our strong destination position in Vietnam, we believe this partnership is the best and right way to celebrate local culture together—through experiences that guests can feel, taste, and remember, “said Stephan Tschuppik, Regional Vice President of Rosewood Hotel Group.
“Partnering with New World Hotels & Resorts is a natural expression of what Marou stands for in bringing the exciting story of Vietnamese cacao to the world. As pioneers of bean-to-bar chocolate in Asia, we have always believed that origin is everything, and Vietnam’s cacao is among the finest on the planet. Recognised with over 50 international awards for taste and design, we are proud to offer New World Hotels guests a rare and immersive experience which is rooted in Vietnam’s landscapes and brought to life through the art of authentic chocolate,” said Vincent Gérard Mourou, Co-founder, Marou Chocolate.
With 17 hotels across Asia Pacific, New World Hotels & Resorts is committed to elevating genuine hospitality experiences through meaningful lifestyle innovation. This partnership marks a deep integration of high-end hospitality with a quality living approach—bringing together sustainable inspiration, in-depth local cultural exploration, and community engagement through chocolate-led experiences. Going forward, New World Hotels & Resorts will continue exploring cross-industry possibilities, ensuring that every stay becomes a warm and flavourful cultural journey.
About New World Hotels & Resorts
New World® Hotels & Resorts is part of Rosewood Hotel Group, one of the world’s leading global lifestyle and hospitality management groups. New World Hotels & Resorts is comprised of upper-upscale hotels and resorts with a primary focus on gateways and getaway locations in Greater China and other markets in Asia. Each New World property is committed to delivering modern and genuine Asian hospitality experiences for modern leisure travellers and locals, through food, design and communities. Our properties strive to deliver positive impact by adopting sustainable practices and actively fulfilling the group’s commitment to social responsibility. The brand manages a collection of 17 properties located in China, The Philippines and Vietnam. Most of our properties feature more than 300+ rooms offering a full range of convenient amenities and services, including a variety of restaurants, business services, flexible meeting facilities, Residence Club executive floors and recreational options. For more information, please visit newworldhotels.com
About Marou Chocolate
In 2011, Samuel Maruta and Vincent Mourou set out on an adventure in Vietnam. What they found was something unexpected: cacao unlike anything they had ever tasted. Intrigued and inspired, they dared to do what had never been done before: craft world-class single-origin chocolate in Vietnam, from bean to bar. They built Marou from the ground up. They connected with farmers, collaborated with engineers, and relentlessly refined their craft. Their first creations were a set of Single Origin Dark Chocolate bars, each crafted to highlight the terroir of Vietnam’s diverse cacao-growing regions. The chocolate earned global recognition for its exceptional quality, winning international awards and even being featured in The New York Times. By 2016, Marou’s passion had grown beyond the chocolate bar, leading to the creation of Maison Marou, “The house that chocolate built”. More than just a chocolaterie, Maison Marou became a living expression of Marou’s craft. It is a place where chocolate is made fresh daily, where visitors can witness the process, and where the full creativity of cacao takes center stage. This is more than chocolate. It is a story of bold discovery and meticulous craft. A journey that began with two pioneers and continued to unfold with every chocolate treat we make.
