Privacy Policy

Last Updated: 9 July 2026

Rosewood Hotel Group[i] and its affiliates (collectively, “Rosewood”, “we”, “our” or “us”) are committed to safeguarding your privacy and want you to be familiar with how we collect, disclose and otherwise use information about you. References in this Privacy Policy to “Rosewood,” “we,” “our” or “us” are references to the entity responsible for the processing of your personal data, which generally is the entity that obtains your personal data in the respective case, or the data controller.

This Privacy Policy describes:

  • our practices in connection with the information we collect from you when you visit our websites that link to this Privacy Policy (the “Sites”), or when you use any applications made available by us on or through computers and mobile devices (the “Apps”);
  • when we communicate with you through e-mail messages that link to this Privacy Policy (collectively, including the Sites and Apps, referred to as the “Services”);
  • our privacy practices when we communicate with you by offline channels, such as when you provide your information to our call centers, or in person (“Offline Services”); and
  • the basis on which we will process personal data we collect from you or that you provide to us, and your choices with respect to that data.

This Privacy Policy excludes those websites and online services (e.g., online recruitment) that have separate privacy policies and do not incorporate this Privacy Policy by reference or otherwise.

Rosewood manages properties (“Properties”) on behalf of third-party property owners (“Owners”). This Privacy Policy does not apply to the collection and processing of personal data by such Owners. For example, these Owners may use e-mail, SMS or other methods of marketing communication to contact their guests and they are solely responsible for these communications. Certain Properties maintain their own, local guest privacy notice in addition to this Privacy Policy, which sets out specifics of the data collection and processing by such Properties, and forms together with this Privacy Policy the basis upon which your personal data will be processed by such Properties (and their respective Owners) and Rosewood, respectively.

For California consumers, please refer to the California Consumer Privacy Statement.  

For Mainland China residents, please refer to the Privacy Policy for Mainland China.

For Rosewood Elite Agencies, please refer to the Rosewood Elite Agency Privacy Statement.

Our privacy practices may be more or less limited in certain countries in which we and/or our Properties operate to reflect local practices and legal requirements.

This Privacy Policy is written in English and may be translated into other languages. In the event of any inconsistency, the English version shall prevail.

1. What Information Does Rosewood Collect?

2. How Do We Collect Your Personal Data?

3. Why is Personal Data Used?

4. When and with Whom Do We Disclose Your Personal Data?

5. What Cookies and Other Technologies Do We Collect?

6. Security

7. Third-Party Websites and Services

8. International Data Transfers

9. How Long Do We Retain Your Personal Data?

10. Communications, Preferences and Permissions

11. Your Rights

12. What Information is Collected from Children?

13. Updates to this Privacy Policy

14. How to Contact Us

1. WHAT INFORMATION DOES ROSEWOOD COLLECT? 

1.1 Personal Data from or about You

“Personal Data” as used in this Privacy Policy refers to any information relating to an identified or identifiable individual, or as defined under applicable law. When you contact us, book as a guest, visit one of our hotels or properties, or use our Sites (including to create an account), we collect certain Personal Data from you. We may collect the following types of Personal Data:

  • Contact Details (such as your name, e-mail address, phone number, postal address, company affiliation, title, and social media account ID or profile photo);
  • Demographic Data & Important Dates (demographic information and location data, and dates of birthdays, anniversaries or other special occasions);
  • Government-Issued ID (including drivers’ license, passport numbers or other national identifiers);
  • Financial Details (including your credit card and/or debit card details, transaction history);
  • Guest Stay Information (including special requests and preferences (e.g., preferred room type or floor, spend, vacation preferences, amenities requested, language preferences, interests, hobbies, ages of children or companions and any other aspects of the Services used), and where applicable certain telephony logs (such as calls made from your room));
  • Technical Information (including IP addresses, online user account details or profiles when you log-in to your Rosewood account);
  • Travel Details (including frequent flyer and travel partner program affiliations and member number; hotel, airline and rental car packages booked);
  • Your Feedback (including your responses to surveys, comment cards, sweepstakes, or promotional offers on our Services and those of third parties);
  • Images (including images and visual recordings through the use of closed circuit television systems installed for your safety and security, collected while visiting a Rosewood hotel or property, where permitted by applicable law);
  • Correspondence (including emails, messages, and call recordings or transcripts, where permitted by applicable law or with your consent).
  • Corporate Account Data (including contact details concerning the employees of corporate accounts and vendors and other individuals with whom we do business (e.g., travel agents, bookers, event planners)); and
  • Other types of information that you voluntarily choose to provide to us.

1.2 Sensitive Personal Data

From time to time, you may provide or we may collect what is considered sensitive personal information or “special categories of personal data” under applicable privacy laws (herein referred to as “Sensitive Personal Data”).

We only process Sensitive Personal Data if and to the extent permitted and required by applicable law or with your explicit consent. Unless otherwise required by applicable law, you are not required to provide us with any of your Sensitive Personal Data. Should you choose not to, your decision would not prevent you from using our Services.

2. HOW DO WE COLLECT YOUR PERSONAL DATA?

2.1 We collect Personal Data about you in a number of ways, including when you provide such data to us directly, or otherwise interact with us. This includes:

  • When you make reservations, visit or stay at a property, or plan or attend an event.
  • When you create an account or sign in to access an existing account on the Sites.
  • When you sign up for newsletters, promotions and sweepstakes.
  • When you provide feedback or communicate with us.
  • When you make a purchase through our Sites or buy or redeem a gift card (including collecting the recipient’s name, contact details, delivery information, and any message you choose to include).
  • When you comment on or interact with our digital posts or ads on social media platforms.
  • When you inquire about development or management opportunities.
  • When you elect to learn more about branded residential projects being developed, marketed and sold by third-party real estate developers licensing one of our brands.
  • When you apply for career opportunities. If you choose to apply online with us, how we process your Personal Data is further described in the Applicant Privacy Notice, not in this Privacy Policy.

2.2 We may also receive Personal Data from other sources. This includes:

  • From Other Rosewood Hotels and Properties. The Personal Data you provide to us in connection with making a reservation, including your Contact Details, Demographic Data, Financial and Guest Stay Information, is shared and received with and from other Rosewood hotels and properties you have previously visited for purposes of meeting your reservation requests and preferences in advance.
  • From Affiliates. We are a global enterprise and may receive your Personal Data from other companies or hotels within our group, including in our offices in Hong Kong, the European Economic Area (EEA) and the United States in order to help render services to you associated with your stay at our hotels or other properties and with your Contact Details to provide you marketing communications, consistent with your choices. From Our Online Shops. When you use our online shops (collectively, “Online Shops”), we may collect Personal Data relating to your use of Online Shops and your purchases, such as your contact details, account information, order details, delivery information and limited payment‑related information.
  • From Owners. If you make a reservation to stay at a property managed by us, we will share and receive Personal Data with and from the Owner of that property, e.g., your Contact Details, Guest Stay Information, Financial Details, Your Feedback and any observations about your service preferences. Owners’ use of your Personal Data will be governed by their own privacy practices and is only covered in this Privacy Policy where specifically noted.
  • From Your Travel Companion. We may collect Personal Data related to you from your travel companion. Children’s Personal Data may be collected through their parent or guardian. If you are the party submitting Personal Data relating to other people in connection with the Services, you represent that you have the authority to do so and permit us to use their Personal Data for the purposes described in this Privacy Policy.
  • From Other Sources. We may receive your Personal Data from other sources, like public databases or other publicly available information (such as your picture, which we may use for recognition purposes to provide customer service when you visit our properties), joint marketing or other business partners, social media sites consistent with your settings on related services, third-party real estate developers of “Rosewood Residences”, and other third parties including online booking services, travel agencies, airline, credit card partners and other parties who sell products and services under our brand. Such information usually includes your Contact Details, Social Media Details, Your Feedback and Other Data that you voluntarily choose to provide to us.

2.3 We may also use automatic data collection technologies to collect certain statistical (non‑personal) information about your equipment, browsing actions, and patterns when you use the Services. This includes:

  • Details of your visits to our Services, such as the pages or content you view, the referring and exit pages, clickstream data, traffic data, approximate location data, date and time of access, frequency and other communication data;
  • Information about your device and internet connection, including your IP address, operating system, host domain, browser type, device identifiers and similar technical identifiers; and
  • Information about interactions with our emails, such as whether you open or forward a message, or click on links within it.

When you access our Services, our servers and the servers of certain third‑party providers that support the Services (for example, content delivery networks or security providers) automatically create and retain log files. These server logs typically record information such as the date and time of access, the URL and IP address requested, device and browser characteristics, language preferences and error logs. We use this information to ensure the security and integrity of the Services, to diagnose technical issues, to prevent fraud and misuse, and to generate aggregated statistics about usage of the Services.

3. WHY IS PERSONAL DATA USED?

We use your Personal Data, both for business and commercial purposes as set forth below.

3.1 Performance of a Contract. We process your Personal Data in order to perform a contract with you, including to complete your reservation, provide you goods and services that you requested, or to inform Owners of your stay in order to render services to you while visiting a Property that we manage. 

3.2 Legitimate Business Reasons. We use your Personal Data where we have a legitimate business reason to do so, pursued by a third party or us. This includes providing you with superior customer service and a personalized experience when staying with us, keeping our Services safe and secure and to protect our operations or those of any of our affiliates or other third parties, and distributing and responding to surveys regarding your experience, allowing you to participate in sweepstakes, contests, and other promotions and to administer these activities. Please bear in mind that some of these promotions have additional rules, which could contain additional information regarding what Personal Data we collect and how it is used. We encourage you to read these rules carefully. Such legitimate business reasons also include providing you with information that you have requested and responding to your inquiries, anonymizing Personal Data provided under this Privacy Policy to improve the Services and guiding the development of new features and services, detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity; debugging and repairing errors; verifying customer information; and subject to applicable law and regulations, in the event of a corporate event such as a sale, merger or change in control. 

3.3 To Comply with Legal Obligations. We process your Personal Data where it is necessary to comply with legal obligations to which it may be bound. This includes complying with legal processes, responding to requests from public and government authorities around the world, and pursuing available remedies or limiting damage we or other third parties may sustain. 

3.4 With Your Consent. We process your Personal Data when we have your valid consent to do so, including to communicate (including by e-mail,  or  by text message or SMS (or similar multimedia or chat message via services such as WhatsApp or WeChat) (“Text Message”)) with you during your stay to send you promotional offers, newsletters, information on us, our Services, and other marketing communications in accordance with your preferences; and to process Sensitive Personal Data you may have provided us in connection with your stay; for example, any dietary preferences or other special accommodations.

3.5 Vital Interest. In certain circumstances when it is not possible to obtain your consent, it may be necessary for us to process your Personal Data, including Sensitive Personal Data you provided through our Services, where it is in your vital interest or in the interest of others, for example in the event of a medical emergency.

4. WHEN AND WITH WHOM DO WE DISCLOSE YOUR PERSONAL DATA?

We disclose or share your Personal Data as follows: 

4.1 To Owners, Hotels and Other Properties. The Personal Data you provide to us in connection with making a reservation, including your Contact Details, Demographic Data, Financial Details, and Guest Stay Information, is shared with the respective Owner and hotel or property for purposes of meeting your reservation request. After your stay, we retain your Personal Data, including the details of your stay and your preferences (e.g., room, type, interest, hobbies, amenities used) to provide you personalized service during your next stay, subject to your preferences. 

You can object to the retention of your Personal Data for this purpose by contacting us as described in Section 14 below. 

4.2 To Affiliates. We are a global enterprise and may disclose your Personal Data described in this Privacy Policy to other companies or hotels within our group, including in our offices in Hong Kong SAR, the European Economic Area (EEA) and the United States in order to help render services to you associated with your stay at our hotels or other properties and with your Contact Details to provide you marketing communications, consistent with your choices.

4.3 Commercial Service Providers and Business Partners. We share Personal Data with select third parties that provide services to us, such as IT hosting, website and app operations, data analytics, payment processing, order fulfilment, customer service, email delivery, marketing support, spa and restaurant services, and event planning. These third parties may process Personal Data such as your contact and booking details, technical identifiers (for example, IP address and device information), usage data and limited payment information, as needed to perform these services. In connection with our online Services, we also use content delivery, security, performance and content management providers, which may receive limited technical Personal Data as part of providing these services.

We also share Personal Data with other professional and commercial partners such as financial institutions, auditors, lawyers, insurers and card issuers where necessary to provide their services, manage our relationship with you or satisfy legal and regulatory requirements, and with third parties who sell and deliver products or operate payment platforms for our Online Shops.

If you are an employee or corporate client of a company that participates in Rosewood’s E‑Folio Program or similar, a summary of the goods and services provided to you during your stay may be shared with the relevant payment card provider and, in turn, with your employer or corporate client, who will handle that information in accordance with their own privacy notices and legal obligations.

4.4 Travel-Related Guest Service Partners. We may share your Personal Data with select third parties that help provide travel-related services, such as rental car companies, travel agencies, airlines and other partners. For example, we may share your contact details, travel dates and booking details to help arrange transport or other services you request. When you provide information directly to these third parties, their use of your Personal Data is governed by their own privacy notices rather than this Privacy Policy. 

4.5 Brand Partners or Co-Sponsors of Promotions and Sweepstakes. Your Personal Data, including your Contact Details or Feedback, may be shared with our affiliates or other unaffiliated business partners that serve as co-sponsors or third-party sponsors or partners of brand collaborations or special events, promotions, sweepstakes, or other contests if you enter into one of these activities on our Services. 

4.6 Social Media and Message Boards. If you connect to one of our social media pages, we may disclose your Personal Data including your Social Media Details to your friends associated with your social medial account, to other website users, and to your social media account provider, in connection with your social sharing activities. We may make reviews, message boards, blogs and other user-generated content available to users on our Services. Any information disclosed in these areas is public information and you should accordingly exercise caution when deciding to disclose your Personal Data in this context. We are not responsible for the privacy practices of other users including web operators to whom you provide information. 

4.7 Business Transfers. From time to time, we may sell our business, hotels and other assets or may cease managing a hotel or property owned by an Owner. In those circumstances, we may include Personal Data collected about you, or control of that Personal Data, as a business asset in any such transfer. For example, if we cease to operate a hotel property we do not own, the Owner may continue to have and use your Personal Data for continued business purposes consistent with the hotel’s operations, including direct marketing. Additionally, we may disclose your Personal Data to a buyer or other successor in the event of a merger, sale or other transfer event, in which Personal Data held by us about our users is among the assets transferred. 

4.8 Anonymized Data. We may share aggregated data with third parties collectively in an anonymous way, which does not reveal Personal Data. 

4.9 Legal Obligation. If we are under a duty to disclose or share your Personal Data in order to comply with any legal obligation, pursuant to a legal request, subpoena or other legal processes, or in order to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; or to protect the rights, property, or our safety, our guests, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

5. WHAT COOKIES AND OTHER TECHNOLOGIES DO WE COLLECT?

 5.1 As described in our Cookie Policy, we use cookies and other similar technologies (e.g., web beacons, pixels, ad tags and device identifiers) to recognize you and/or your device(s) on or across different Services and devices. We also allow other third parties to use cookies as described in our Cookie Policy. Personal Data collected via cookies and similar technologies may be used for the purposes described in this Privacy Policy, including to provide the Services, measure and improve performance, personalize content and offers, and provide you with interest‑based advertising, where permitted by applicable law and, where required, with your consent. For more detailed information about the specific cookies and similar technologies used on our Services, including their purposes and storage periods, please refer to our Cookie Policy.

5.2 Cookie Preferences. You can manage your preferences for non‑essential cookies and similar technologies at any time via the cookie banner or your browser settings. For more detailed information on how to exercise your choices, please refer to our Cookie Policy.

6. SECURITY

 We maintain commercially reasonable security safeguards that are designed to protect the Personal Data we collect against unauthorized use, disclosure, alteration or destruction. However, no method of transmission or storage is 100% secure and we cannot guarantee or warrant that your Personal Data is under absolute security with the existing security technology. Additionally, when requesting or sending information or forms to us by e-mail or Text Message, please be advised that e-mail or Text Message communication to and from our Services are not secure unless clearly noted otherwise. This is a risk inherent in the use of e-mail or Text Messages.

For your own protection, we encourage you not to include sensitive Personal Data, credit card or similar Personal Data in any e-mails you send us.

7. THIRD-PARTY WEBSITES AND SERVICES

7.1 Links, Social Media Plug-ins and Third-Party Features. Our Services may contain links to, or incorporate features provided by, third-party websites or services that are not owned or controlled by us (for example, social media platforms such as Meta, Apple, Google, or Microsoft). We do not control, and are not responsible for, the privacy, security, or data handling practices of such third parties. This Privacy Policy applies only to the processing of Personal Data carried out by us in connection with our Services. It does not apply to the privacy practices of third parties. Where you interact with such third-party services, including by clicking on links or engaging with embedded features, your Personal Data will be processed in accordance with the relevant third party’s privacy notice. We encourage you to review those notices directly.

7.2 Third-party content and technologies. Our Services may include or rely on third-party content or technologies, such as embedded videos, maps, review widgets, reservation tools, or analytics and tag management scripts. These third parties may collect information about your interaction with our Services (such as your IP address, browser information, and pages visited) and may place cookies or similar technologies on your device. Where required by applicable law, we will obtain your consent before enabling non-essential cookies or similar technologies. You can manage your preferences at any time via our cookie banner or settings. For more information, please see our Cookie Policy.

7.3 Third-party booking, partner and Online Shop platforms. Certain functionalities of our Services may be powered by third-party platforms, such as dining or spa reservation systems. In addition, some websites or apps relating to hotels we manage, or to branded residential projects under our brands, may be operated independently by Owners, developers or other third parties. Our Services also include the Online Shops, through which third parties may offer products and services for sale and a separate payment platform provider processes payments on their behalf. When you access or use these third-party services, your Personal Data may be processed by the relevant third party in accordance with their own privacy notice.

7.4 Wi-Fi and Location-Based Services and On-Property Internet Services. In the course and for the purpose of providing Wi-Fi services at our hotels and other properties, we may collect device identifiers (such as your IP address, or other unique identifier). Based upon your consent, we also may collect information about the physical location on your device through use of the Wi-Fi services or other technologies to provide you with personalized location-based services, such as to customize offers and promotions or to find a hotel near you. We also may partner with a limited number of Internet providers to offer Internet access to our guests. Your use of on-property Internet service is subject to the third-party Internet provider’s terms of use and privacy policy, which you can access using the links on the service sign-in page, or by visiting the Internet provider’s website.

8. INTERNATIONAL DATA TRANSFERS

8.1 Rosewood is a global organization and provides a global service. Transferring data internationally is essential to the Services so that you receive the same exceptional quality service wherever you are in the world. As a result, the Personal Data and other information that we collect from you will be transferred to, and stored at, a destination outside the EEA. It also may be processed by staff operating outside the EEA who work for us or other entities acting as data processors processing data on our behalf. This includes staff and providers engaged in, among other things, the fulfillment of your request or order and the provision of support services. More information regarding with whom your data is shared can be found in Section 4.

8.2 This international transfer framework also applies to Personal Data collected in connection with your use of our online Services, including through cookies and similar technologies used for analytics, advertising, social media integration, security and performance. Many of the third‑party providers that support our online Services (for example, large technology, analytics and advertising providers) are located or process Personal Data in countries outside the EEA, including the United States and other countries that may not offer the same level of data protection as the EEA. Where we transfer your Personal Data to such providers, we do so in compliance with applicable data protection law, including, where required, by entering into the EU Standard Contractual Clauses or relying on other appropriate safeguards or applicable adequacy decisions.

9. HOW LONG DO WE RETAIN YOUR PERSONAL DATA?

 We retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by applicable law. Note that we may need to retain certain information for recordkeeping purposes and/or to complete transactions (e.g., when you make a purchase or reservation), and you may not be able to change or delete the Personal Data you provided until after completion of such purchase or reservation.

10. COMMUNICATIONS, PREFERENCES AND PERMISSIONS

 10.1 Commercial E-mails. You may opt-out of receiving commercial e-mails from us by following the instructions contained in any of the commercial e-mails. Unsubscribing from one type of communication may not unsubscribe you from another type. Please note that even if you unsubscribe from commercial e-mail messages, we may still e-mail you non-commercial (transactional) e-mails related to your account and your transactions via the Services.

10.2 Emails from Owners. Owners (following termination or expiration of our management agreements) and third-party providers may use your Personal Data for marketing purposes. If you wish to opt-out of receiving offers directly from Owners and third-party providers, you can follow the instructions in the e-mails that they send you.

10.3 EU Users and Commercial E-mails. If you are a user based in the EU, we only send you commercial e-mails when we have obtained your explicit prior consent, except where we have obtained your e-mail address in the course of a sale or negotiations for a sale of a product or service or where you have created a Rosewood account and where the commercial e-mails are only marketing similar products or services.

10.4 Text Messages. Where permitted by applicable law, we may use your mobile phone number to send Text Messages related to use of our Services, and, with your consent or where we otherwise have a legitimate basis, for marketing purposes. Message frequency may vary and your mobile carrier’s message and data rates may apply.

We do not sell or share mobile phone numbers or text messaging opt‑in data and consent with third parties for their own marketing purposes. We share such Personal Data with our service providers only in order to deliver Text Messages on our behalf, or as otherwise described in this Privacy Policy.

To opt out of Text Messages, reply STOP to the message you received or contact the hotel or property front desk or using the contact details in this Privacy Policy to inform them or us that you no longer wish to receive Text Messages.

10.5 Mobile Apps. You can control whether our Apps send you push notifications by changing your notification settings on your mobile device.

10.6 Access and Connections to Social Media. If you registered with the Services through your social media account, or connected, linked, or shared your use of our Services via your social media profile, you can manage the permissions granted to such third-party social media services by accessing your user settings under your account. You also can remove our access to your social media account or otherwise control what information these third-party social media services share with us at any time by accessing the privacy settings in your social media account.

11. YOUR RIGHTS

11.1 Your Rights. Depending on applicable law, your principal rights include the right to: (i) request access to your Personal Data; (ii) rectification or erasure of your Personal Data; (iii) obtain a restriction of processing concerning your Personal Data; (iv) object to the processing of your Personal Data under certain circumstances; (v) data portability (which includes certain rights to have your Personal Data transmitted from us to you or another controller); and (vi) withdraw consent at any time with effect for the future. Additionally, if you think we have not complied with a data protection law, you may also have the right to lodge a complaint with a supervisory authority.

11.2 Exercising Your Rights. You may exercise any of these rights by contacting us at the details set out in Section 14. We will respond to your request as soon as reasonably practicable, but in any case, within the legally required timeframe. 

11.3 Verification Process. We may need to verify your identity before we can proceed with your request. Please note that, if we cannot verify your identity, we are not obligated to provide you information regarding your Personal Data. 

11.4 Submitting a Request via an Authorized Agent. You may also exercise your rights via an authorized agent (“Authorized Agent”). An Authorized Agent can be a third party that you authorize to act on your behalf, such as a third party with power of attorney. When an Authorized Agent is submitting a request on your behalf, we will require such Authorized Agent to provide evidence of their entitlement, e.g., a written permission, declaration or affidavit demonstrating that they have authority to make the request on your behalf, and the Authorized Agent would have to verify their own identity directly with us. 

11.5 Your Rights in Your Location. Some rights described in this Privacy Policy may not be available to you, depending on where you live.

11.5.1 If you are a resident of California or Mainland China, please see the additional privacy notices linked above for more information about your rights under local law.

11.5.2 If you are in the United Kingdom, you may also have the right to make a complaint to us if you consider that, in connection with your Personal Data, we have not complied with applicable data protection law, including the UK GDPR and the UK Data Protection Act 2018 (as amended by the Data (Use and Access) Act 2025). You can raise a data protection complaint using the contact details set out in Section 14.

12. WHAT INFORMATION IS COLLECTED FROM CHILDREN?

12.1 We have not designed the Services for, and do not intend for them to be used by, anyone under age 16. We do present information regarding our youth programs such as Rosewood Explorers on our Services for the reference of adults that are interested in activities at our locations for children. Accordingly, the Services should not be used by anyone under age 16 without adult supervision. If you are under 16, please do not provide Personal Data of any kind whatsoever.

12.2 Should we inadvertently acquire Personal Data or other information from users under the age of 16, we will not knowingly provide this data to any third party for any purpose. If a child does provide us with Personal Data over Services, a parent or guardian of that child may contact us and upon notification, we will delete from our records any information collected from children under the age of 16.

13. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes we make will be posted on this page. If we make material changes to how we treat your Personal Data, we will notify you through a notice on the Services home page. The date this Privacy Policy was last revised is identified at the top of the page. All changes shall be effective from the date of publication unless otherwise stated.

14. HOW TO CONTACT US

 If you have any questions or comments about our privacy practices or this Privacy Policy or to exercise your rights with respect to your Personal Data (as applicable), you may:

  1. Email us at privacy@rosewoodhotelgroup.com
  2. Call us toll free in the U.S. at 1-866-923-1608
  3. Write to us at either

            Rosewood Hotel Group 
            1250 Slocum St., Suite 737 
            Dallas, TX 75207 
            Attn: Legal Department

            Rosewood Hotel Group 
            21/F K11 Atelier. 728 King’s Road
            Quarry Bay, Hong Kong SAR 
            Attn: Legal Department

You may also submit a request to exercise your rights by visiting Privacy Rights Request, where you will find more information on how to submit a request and how we handle your request.

Rosewood Elite Agency Privacy Policy

This section of our Privacy Policy outlines the purposes for which we collect, use, share, and otherwise process Personal Data concerning travel agents who have created an account on Rosewood Elite website (”Elite Agent, you, or your”) for the purpose of participating in the Rosewood invitation-only program for luxury travel specialists dedicated to going above and beyond traditional levels of service and who drive high rated business to Rosewood with the greatest potential for growth across the portfolio (“Rosewood Elite”). 

The relevant sections of the guest Privacy Policy will apply to this Rosewood Elite Privacy Policy as appropriate. This includes the sections on cookies, international data transfer, security measures, and changes to the Privacy Policy. 

  1. The Personal Data we process: we collect the following information: Elite Agents’ name, contact information, city, country, and IATA code. 
  2. Source of Personal Data: As an Elite Agent, you provide Personal Data directly to Rosewood when you create an account on the Elite website.
  3. Purposes for collecting and using Personal Data: We use Personal Data concerning Elite Agents to:
    • track Elite agency production to ensure compliance with Rosewood Elite requirements and performance;
    • segment and communicate a variety of customized offers through the Elite website;
    • provide reporting and insights to a variety of stakeholders which include hotels and the specific Elite agency;
    • improve performance and accuracy by maintaining a clean and updated database through validation of agency/agent information;
    • provide visibility into Elite Agents’ performance;
    • manage business development and new contact acquisition; 
    • send marketing communications to you;
    • personalize customer service experience when agents check-in to our hotels;
    • enable Elite Agents to create, access, and manage their account on the Elite website; and
    • secure the Elite website thereby allowing only Elite Agents to access exclusive Elite content;
  4. Legal basis for processing Personal Data: We maintain appropriate legal bases for processing Personal Data under Rosewood Elite. Where we rely on consent to process your Personal Data or to send you marketing communication, you have the right to withdraw your consent at any time, with effect for the future.
  5. Data Sharing: We do not sell, trade, or rent your Personal Data to third parties. However, we may share your information with trusted partners and service providers who assist us in delivering Rosewood Elite. These trusted partners have committed to protecting the Personal Data they process on our behalf. We have signed confidentiality and data processing agreements with them.
  6. Data Retention: Personal Data is retained for a reasonable period of time to fulfill the purposes for which it was collected, for as long as you are an Elite Agent, or as required by applicable laws and regulations. We will securely delete or anonymize your Personal Data after the applicable retention period.
  7. Data Subject Rights: As an Elite Agent, you have certain rights over your Personal Data. This includes the right to access, port, rectify, or delete your data, as well as the right to restrict or object to its processing. To exercise any of your rights, please contact rosewood.elite@rosewoodhotels.com.

[i] “Rosewood Hotel Group”, “Rosewood”, “we”, “us” and “our” refer to New World Hotel Management Limited (“NWHML”) and its affiliates directly involved in the management and operation of properties worldwide under the Rosewood Hotels & Resorts, New World Hotels & Resorts, and Carlyle & Co. brands, including, without limitation and as applicable, the relevant local management entities in each region: in EMEA, Rosewood Hotels and Resorts Netherlands B.V. (“RHRNL”); in the Americas and the Caribbean, Rosewood Hotels and Resorts, L.L.C. or RHRNL (and in Brazil, Rosewood Hotels and Resorts of Brazil LTDA); and in APAC, NWHML (and in Japan, Rosewood Japan Management G.K., and in the PRC, Shanghai Rosewood Hotel Management Limited).