Our Brand

OUR BRAND

At New World Hotels & Resorts, guests can discover a world where the experience is always warm and the care is genuine.

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New World Hotels and Resorts are designed with the discerning business traveller and vacationer in mind and offer deluxe business hotels and resorts in China and Asia destinations.

We provide not only a place to stay but a getaway from the hustle and bustle of city life. Here, guests will discover a world where the experience is always warm and the care is genuine. Indeed, our hotels are known to be retreats for travellers who desire convenience, privacy and the highest standards of comfort and personalised service.

About The Brand

We are inspired by the sincerity, grace and warmth of Oriental traditions, and we look to extend these qualities to all who pass through our doors. Our hospitality retains the authentic charm of Oriental service, but also delivers it in a refreshingly fluid and spontaneous way.

In New World Hotels and Resorts, we do not just do things differently. We do things with a refreshing touch of modern Oriental hospitality.

About The Mulberry

Our symbol is the mulberry, the fruit of the tree from which the first silk was created in China. We are inspired by silk's true origins and the story of its creation - a legendary transformation of a simple source to an exotic substance, a story of care and craftsmanship. A quest for beauty and enduring quality.